Retail Manager

Level 4

Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity.

Units within this qualification include:

Understanding the key drivers of the customer journey

Plan, analyse and evaluate own business area

Understanding the key drivers of profitable retail performance

Understanding leadership styles, motivational theories and techniques

Recruiting, retaining and developing staff

Understand the business market position and marketing plan

Effective communication skills

Understanding the business’ sales patterns and targets

Product ranges, brand development, promotions and trends

The influences of merchandising on sales

Managing effective stock control

Using technology to achieve effective and efficient retail operations

Environmental, legislative, corporate, data protection and social responsibility within retail

Understand the business policies on diversity and equal opportunities

Contact Us:

02380 016 555

Contact Us


Botley Mills, Mill Hill, Botley, Hampshire,

SO30 2GB

02380 016 555


Visit our social media accounts

Get in Touch!